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Marketing that hands sales real pipeline, not just leads.

Lifecycle design, lead scoring, routing, attribution and campaign operations across HubSpot, Marketo Engage and Pardot, so every MQL means something to sales.

Book an intro callWhat we cover
What we cover

The operating layer behind every campaign.

From the first form fill to closed revenue, we build the rules, workflows and reporting that keep marketing and sales on the same number.

Lifecycle and lead stages

Stage definitions, entry and exit rules, and one shared view of the funnel.

Lead scoring and MQL definition

Fit and intent scoring tested against closed-won deals, agreed with sales.

Routing and speed to lead

Assignment rules, round robins and SLAs with alerts when a lead goes untouched.

Attribution and source reporting

One source model from first touch to closed revenue, by channel and campaign.

Campaign operations

Program templates, naming conventions, UTMs and launch checklists.

Nurture and automation

Lifecycle emails, workflows and re-engagement built around buying stages.

Data quality and enrichment

Required fields, dedupe rules and enrichment at the point of entry.

Consent and compliance

Subscription types, consent capture and unsubscribe handling that hold up.

Signs you need this

When marketing and sales stop arguing about leads.

These are the patterns we see most often, and what changes once the system is fixed.

  • What you seeWhat we fix
  • Sales says MQLs are junkScoring and MQL definition agreed with sales and tested against closed-won
  • Leads wait a day for follow-upRouting and SLAs with alerts the moment a lead goes untouched
  • Nobody trusts attributionOne source model from first touch to closed revenue
  • Every campaign is a manual buildTemplates and programs your team reuses in minutes
  • Duplicate and incomplete recordsEnrichment, dedupe and required fields at entry
How we run it

Four steps from noisy funnel to clean pipeline.

  1. 1
    AuditWeek 1

    Lifecycle, scoring, routing, attribution and data quality, scored against how deals actually close.

  2. 2
    DesignWeek 2

    Stage definitions, MQL criteria, SLAs and the source model, signed off with sales.

  3. 3
    BuildWeeks 3–6

    Workflows, scoring, routing, dashboards and campaign templates in your platform.

  4. 4
    RunMonthly

    Optimisation, reporting and new programs as part of your operating rhythm.

What we measure

The numbers marketing is accountable for.

Volume metrics stay on the dashboard, but these are the ones we build the system to move.

  • MQL → SQL conversion
  • Speed to lead
  • Cost per SQO
  • Source-to-revenue
  • Pipeline by channel
  • Nurture conversion
Platforms

Built in the stack you already own.

Moving platforms? See migration paths →
  • HubSpot
  • Marketo Engage
  • Pardot (Account Engagement)
  • Salesforce
  • 6sense
  • ZoomInfo
  • Clay
  • Google Ads
  • LinkedIn Ads
Ways to start

Pick the engagement that fits.

Fixed scopeRevenueOS buildShip the engine on your data in 6–10 weeks.Learn more →RetainerFractional RevOpsMonthly support for your GTM operating rhythm.Learn more →Two weeks14-day diagnosticFind every leak, sized and ranked, before you build.Learn more →
Intro call

Want marketing to own a pipeline number?

Thirty minutes with an operator. Bring your funnel and your lead definitions, and we will show you where the handoff breaks.

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