Turn GTM complexity
into measurable revenue.
OpsMetric connects your systems, turns data into visibility, and helps teams turn GTM strategy into revenue.
Your CRM has data.
Your GTM needs answers.
Twelve sentences we hear in almost every first call. Tick the ones that sound like your business.
Directional maths, not a quote. The diagnostic replaces every number with one measured from your own CRM.
Let’s fix this →Market to revenue. One unbroken chain.
Eighteen steps sit between a market you've defined and a number your board believes. Most companies measure four of them — so every number downstream inherits somebody's guess.
See all 18 connected steps+
- TAM / SAM
- ICP & personas
- Database intelligence
- Campaign strategy
- Lead generation
- Lead scoring & routing
- BDR qualification
- AI L1 call scoring
- SQO
- Stage intelligence
- MEDDPICC / deal intelligence
- Trial / POC
- Deal desk / commercials
- Forecast intelligence
- Closed won
- ARR / revenue
- Executive, board & investor intelligence
- Funding & data-room readiness
Why a connected revenue engine is worth it.
Four numbers from real engagements. Yours are measured against your own baseline at the diagnostic, then tracked in the command center.
Six engines. Each ships as working infrastructure.
We start where the gap is widest. Every engine runs against live data, and your team owns it at the end — nothing here is a slide. The metrics under each one are what we track and move.
Market & Data Intelligence
TAM and SAM sizing, ICP definition, segmentation, territories and named accounts — then depth inside them: every buying-committee role mapped, enriched, deduped, reachable and governed.
Right market, trusted dataDemand & Qualification Intelligence
Campaign strategy, ABM, attribution, intent, lead scoring and routing — then AI scoring on first calls, MEDDPICC discipline and champion identification at the handoff.
More pipeline, better SQOsPipeline & Forecast Intelligence
Stage conversion, aging, velocity, deal scoring and stalled-deal detection, feeding commit, best case and upside with rep forecast measured against AI forecast.
Predictable revenueSeller Performance & Revenue Planning
Rep scorecards, call coaching and enablement gaps on one side; annual planning, capacity, territories, quota and compensation design on the other.
Efficient growthGTM Systems & AI Automation
CRM architecture, integrations, the GTM hub, workflows and AI agents that take over report assembly, hygiene checks, deal signals and alerting.
One connected GTM engineRevenue Command Center
CEO, CRO, CFO and CMO dashboards covering ARR, pipeline, forecast, funnel and productivity — plus the board and business-review packs that run your operating cadence.
One source of revenue truthNot sure which engine you need first?
That is the diagnostic's job — two weeks, and the six come back in the order they are costing you money.
Migrate the stack. Onboard the team. Cut the spend.
Most GTM stacks grow by accident: a tool per problem, four systems holding the same record, a licence bill nobody has audited in two years. We consolidate it, migrate the data intact, and get the team actually using what's left.
See the stack migration in detail+
- 01Audit & mapEvery object, field, workflow and licence
- 02MigrateHistory preserved, validated, parallel run
- 03OnboardRole-based training, playbooks, adoption tracking
- 04OptimiseLicence right-sizing and vendor renegotiation
Most teams find the first leak in week one.
Two weeks, inside your own data, and you keep the output either way.
How we work, and three ways to start.
Every engagement runs Diagnose, Design, Build, Automate, Scale — in that order, each phase ending with something in production. Where you enter depends on what you already know.
Diagnose
Two weeks inside your CRM, funnel and forecast. You get every leak named and sized.
Design
The target operating model: metric definitions, stages, data model, cadence and ownership.
Build
CRM, dashboards, forecast model and deal desk shipped and running against live data.
Automate
AI agents and workflows take over the assembly work — reporting, hygiene checks, deal signals.
Scale
Operating cadence, quota and capacity models, and an internal team trained to run it without us.
Diagnostic
If you suspect something is broken but can't name it. Two weeks inside your data, ending in a 90-day build sequence.
- Baseline scorecard across all six engines
- Leaks ranked and sized in pipeline terms
- GTM stack and licence assessment
- 90-minute leadership readout
RevenueOS Build
If you know what is broken and need it fixed properly. We build the engines the diagnostic prioritised, ship them live, and train your team to run them.
- CRM architecture and data model rebuilt
- Forecast model, pipeline governance, deal desk
- Executive and board reporting automated
- AI agents for reporting, hygiene and deal signals
- Handover, documentation and team enablement
Fractional RevOps
If you need the seniority but not the headcount. RevOps leadership on retainer, running the cadence and owning the forecast as you scale.
- Weekly forecast and pipeline reviews
- AOP, quota, capacity and territory cycles
- Board and investor reporting packs
- Continuous stack and automation optimisation
Built by operators who carried the number.
OpsMetric is a revenue operations company. The work behind it comes from a decade inside high-growth B2B SaaS and AI businesses — as the team accountable for the number, not the agency advising on it.
We've built the RevOps function from zero. We've sat in the forecast call when the number was short. We've produced the analytics that went into investor diligence.
So we know which shortcuts hold, and which ones fail the moment you scale.
Every engagement ends with your team owning the system, not renting it from us.
Less reporting. More operating.
Engagement profile
The 14-day RevenueOS diagnostic.
Every engagement starts here. Two weeks inside your data, and you leave knowing where revenue is leaking, what each leak costs, and which fix pays back first. Yours to keep either way.
How the two weeks run
What you walk away with
- A baseline scorecard across market, data, demand, pipeline, forecast and systems
- Every leak sized in pipeline terms
- Forecast variance and data health measured, not estimated
- Manual reporting hours counted and mapped to automation candidates
- A 90-day build sequence with owners and effort estimates
- A GTM stack assessment with consolidation and licence savings
Questions we get before the first call.
If yours isn't here, ask it in the form below and you'll get a straight answer rather than a brochure.
What access do you need, and is it safe?+
How is this different from hiring a RevOps manager?+
We already have HubSpot or Salesforce. Do we have to replace it?+
What size company is this for?+
How quickly does anything actually change?+
What happens when the engagement ends?+
Your degree is the beginning.
Your career starts here.
Bridge the gap between classroom learning and corporate expectations. Build practical business skills, learn to work with AI, and prepare for your first professional role.
The student journey, start to offer.
Five steps. The first two are free tools you can use right now — pick a career and your resume, skill check and suggested programme all follow from it.
Pick one and we will tailor the rest of this page to it.
You have the knowledge.
Now build the skills to put it to work.
Your degree builds the foundation. Your career requires you to apply it, collaborate with others, solve real problems and deliver results. We help you bridge that gap.
That’s where OpsMetric Academy comes in.
Practical training. Real-world business simulations. AI-enabled learning. Professional coaching. Skills you can demonstrate — not just list on a resume.
See how it worksLearn it. Practise it. Prove it.
You do not simply attend sessions. Every concept ends in something you can show a hiring manager.
Learn
The concept, the vocabulary and the tool used by real business teams.
Observe
A worked example from an actual company situation, not a textbook case.
Practise
Hands-on with the tools and with AI as a working partner.
Apply
A role-based assignment marked against how the job is really done.
Prove
Feedback, a revision, and a finished artefact for your portfolio.
One foundation. Six skill tracks. Coaching throughout.
Everyone starts in the same place — the skills that decide your first two years are the same in every business role. Specialisation comes later, if you want it.
Corporate Readiness & AI Essentials
Core curriculum
- Professional communication, email writing and presentations
- Excel, PowerPoint, reporting and business documentation
- Business fundamentals and how corporate teams actually work
- AI literacy, prompt writing and responsible use
- Problem-solving, teamwork and stakeholder management
- Resume writing, LinkedIn and interview preparation
Final assessment
Corporate business simulationPrepare a business presentation, analyse a dataset, write a professional email and present recommendations to a simulated manager. The output goes straight into your portfolio.
Communication & Executive Presence
Write the email that gets a reply, give the update nobody has to decode, lead with the answer, and hold your own in a room of senior people.
Applies to every roleAI for Business
Use AI as a working partner rather than a shortcut — research, draft, analyse and check its work, with the judgment to know when it is wrong.
Applies to every roleData & Reporting Essentials
Excel that holds up, charts that answer a question, and the ability to say what a number means in one sentence.
Applies to every roleProfessional Effectiveness
Ownership, prioritisation, working with people senior to you, asking for feedback, and surviving your first ninety days well.
Applies to every roleCareer Launch & Interviews
Target three roles properly, build a resume around outcomes, fix the LinkedIn profile, and rehearse until the answers sound like you.
1:1 coaching includedRole specialisation
Optional deep dive once the foundation is solid — sales and business development, business and revenue operations, or marketing and customer growth.
Choose oneDurations are indicative for the first cohort. Fees are shared on the counselling call, and college cohorts are quoted separately.
Cohort sessions
In-person teaching with a small group, so you practise in front of people rather than a screen.
1:1 coaching
Personal sessions on your targeting, your resume and the answers you keep fumbling.
Assignment feedback
Every submission comes back marked against how the work is judged on the job.
Mock interviews
Rehearsal with a real interviewer, recorded, reviewed and repeated until it holds.
Not sure which track is yours?
Take the two-minute readiness check and it will tell you where to start.
AI-powered practice, human coaching.
AI gives you unlimited practice. Coaches bring context and accountability. Here is what is live and what is coming.
Career readiness assessment
Twelve statements across communication, business fundamentals, Excel, AI literacy and career evidence — scored by area, so you see exactly where the gap is.
LIVE BELOWResume & portfolio builder
Build an employer-readable resume around outcomes rather than duties, then print or save it as a PDF. Free, and nothing is stored.
LIVE BELOWAI mock interview coach
Practise HR and role-specific questions, with structured feedback on answer quality, clarity and whether you used a real example.
IN DEVELOPMENTCorporate simulation lab
Simulated business tasks — write the client email, run the sales call, analyse the spreadsheet, prepare the management update.
IN DEVELOPMENTStudent learning dashboard
Progress, assignments, assessment history, trainer feedback and portfolio milestones in one place.
IN DEVELOPMENTTrainer-led sessions
In-person teaching and review from people who have done the job, not lectured about it.
CORE TO EVERY TRACKWhere are you against a first corporate role?
Twelve statements employers treat as baseline. Tick only what is already true — you will get a score per skill area, not a made-up employability percentage.
Indicative, not a test. Nothing is stored — this runs in your browser. The order above starts with your widest gap.
Send me this roadmap →Communication is the whole job.
Nobody is promoted for what they know privately. Four situations decide how you are read in your first year — each one is teachable.
See four communication examples+
The email that gets a reply
Instead of “Hi sir, hope you are doing well. I wanted to follow up regarding the thing we discussed…”
Write “Quick one: can you approve the vendor list by Thursday? Two options attached, I recommend the second.”
The update nobody has to decode
Instead of “I worked on the report, did some analysis and faced a few issues.”
Say “Done: report shipped. Blocked: waiting on March data. Next: draft by Friday.”
The answer that lands first
Instead of building up to the point over four slides.
Lead with it. “We should drop vendor A. Three reasons, in order of weight…”
The interview story with a number in it
Instead of “I was responsible for social media in the college fest.”
Say “I ran the fest’s campaign and lifted registrations 40% on the prior year, with no budget.”
Build a resume that shows outcomes. Free, always.
Step two of the journey, and the fastest way to see what we mean by evidence. Fill the left, watch the right, download it when you are happy. Free forever, nothing stored, no sign-up — the skills to fill it are what the Academy teaches.
Prints as a single A4 page. In the print dialog choose Save as PDF, set margins to None and tick Background graphics so the blue panel comes through.
Tip: every bullet should answer “so what?”. A number, a result or a scale beats a description of duties.
Nancy Michaels
Education
Experience
Volunteer & projects
Learn from people who have built teams, led businesses and developed careers.
Experienced practitioners and career mentors who know what the first corporate years actually demand — across operations, sales, marketing, technology and people management.
We bring real business experience into the room, so students build the skills and confidence the move demands.
We don’t just teach you what to know. We prepare you for what you will be expected to do.
Built by professionals. Designed for your corporate future.
Figures reflect the combined experience of the founding and training team. Trainer names, photographs and credentials to be added before launch.
OpsMetric Academy for colleges.
Corporate-readiness training alongside your curriculum, with visibility into where each cohort stands.
- 01AssessBaseline the cohort by skill area
- 02DesignMap modules to your calendar
- 03DeliverWorkshops, simulations, assignments
- 04ReportProgress and placement readiness
Two ways in. Pick the one that fits.
Students enquire about a programme. Colleges request a campus proposal. Both come back within one working day.
Programme enquiry
Tell us your target role and where you are. You get the starting module, the full programme detail and the fee.
- Suggested starting module for your goal
- Duration, in-person schedule and cohort dates
- Fees and payment options
- A 20-minute counselling call if you want one
Campus training proposal
Tell us the cohort and the semester. You get a written proposal covering scope, schedule and commercials.
- Campus skill-gap assessment plan
- Semester-aligned module map
- Cohort sizes, trainer days and deliverables
- Commercials and reporting format
Cohort dates, trainer profiles and fees are confirmed in writing before you commit to anything.